The Flywheel of Investing in Places People Want To Be

Investing in Places People Want to Be

Flywheels are used for the storage of kinetic energy. It’s a momentum device that stores and releases kinetic energy in order to keep a machine operating smoothly, operating without dramatic increases or decreases in speed.

How is a mechanical device like a flywheel applicable to an investment strategy? Investors fear volatility. Significant swings in returns or valuations make it hard to quantify if an investment makes sense or not. Investing in a volatile market requires timing, and since no one can see the future, despite what some investment managers promise, investment market timing is extraordinarily difficult to execute well. 

Any investment strategy that harnesses value-creating momentum, and transforms that momentum to deliver better-than-average returns is worth a closer look. 

That’s precisely what the JLAM Flywheel strategy does. 

We recognize and harness the immutable psychology of people, by understanding how they make decisions and apply personal value to the places that they live and work. 

Getting this right means that we simultaneously create a value proposition that, when compared to available alternatives, commands a premium sales price or rent, while reducing sales or rental friction, keeping occupancy rates high, or selling out projects quickly. 


Screen Shot 2022-07-28 at 1.21.05 PM


This translates into value across the investment cycle. 

  • Home buyers and renters want to live in our communities because we’re known for delivering a premium living experience, with unmatched attention to detail and differentiation.
  • Tenants want to locate in our properties as they provide a motivational work environment, help attract and retain talent, and enhance staff productivity.
  • Home builders want to work with us because their selling prices are higher and they sell homes faster.
  • Our differentiated properties provide stability in downtimes and offer favorable upside potential in rising markets.

These dynamics improve and accelerate return on investment on any given project, making our deals more attractive to investors. The ability to attract an abundance of capital means that we’re positioned to capture and execute on opportunities when they arise.

This market positioning results in brokers and sellers knowing what we’re looking for in properties and wanting to work with us because we have the capital and expertise to execute.

And thus momentum is captured and harnessed for future deals.  

Our Flywheel Strategy is codified in our Purpose and Core Values, which have been honed over our 10+ years of operation, as we’ve learned what matters in real estate investing. 

Screen Shot 2022-07-28 at 1.21.52 PM

We’ve learned that the same approach works equally well in commercial real estate, for sale residential real estate, and multi-tenant residential rental projects. An attractive feature of this investment model is that as macroeconomic uncertainty increases, the model still works and keeps risk at bay

If you're interested in learning more about our flywheel approach, schedule an appointment with us today.

Subscribe to our Blog